Negist is an upscale Handcraft, Clothing and
Textile Store strategically
located in an upscale community across the street from the American School and
near Embassies. You will enjoy virtually shopping to discover their excellent products.
For us there was lots of room to look around, very pleasant, cool surroundings. Sammy Abdella founded Negist in 2005 with his
mother, sister and two artisans working out of his family home in Ethiopia.
Bridging contemporary demand with age-old traditions, Negist brings the
vitality and rich heritage of Ethiopia to life.’ (http://tfocanada.ca/docs.php?page=5_5&chapid=5). I love the light weight soft leather tie dyed bags.
The company works with local designers, embroiderers, weavers and cotton
spinners to produce high-end, handmade textiles from natural materials. From
the main shop, you can step into the weavers and spinners area to see them hard
at work. The looms are made of bamboo,
the patterns authentically traditional. ‘Negist works with over 47 permanent artisans and exports
its products to all corners of the globe, from Europe, to Japan, to Australia,
to Africa, to the Middle East and Canada.’ Sam, Negist’s Owner tells us
that his business was started by his mother, Aster Retta who began in her own
home with only one loom.
We were interested to
talk with Sam. He says travelling to show at Trade Shows is very expensive! •
Air fare • Accomodation • Cost of renting a booth • Cost of transporting
display • Employee time away • He has participated in Trade Fairs in Toronto
but more lately New York • Sam lived five years in the US (Virginia and New
York). That accounts for his smooth American accent. • Employees’ Comments: • Sam
is like family • Sam cares for his employees • Everyone loves Sam! Enjoy the visit: https://www.slideshare.net/LydiaSorflaten/negists-handcraft-store-addis-ethiopia
Thanks for sharing. Great post very Informative, also checkout The Handcraft Store
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