Monday, 10 April 2017

Ethiopian Women's Export Association Completes Marketing Workshop

We have completed our time with EWEA (Ethiopian Women’s Export Association) and are now doing site visits with AWEP (African Women Entrepreneurs Program).  Our time here has been and is continuing to be an incredible experience.  Friday was the last day for the EWEA full day workshops.  I didn’t want them to end.  The participants were incredible.  Although they said they were not used to speaking in front of people, they came and sat in what we called the ‘hot seat’.  For each business, I prepared a slide show of their business and they talked about it to the group, sometimes in English and some in Amharic.  No problem for us because we had already visited the site and knew what it was about.  Then, the last day, we had a mini trade fair where they brought a display of their products.  Here is a link for you to have a look at our EWEA workshops, the participants and the mini trade fair.

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